About Keri
Founder
“Like a cool big sister who helps me see myself and imagine my impact.”
Started-up Spring because:
My research and experience getting results convinced me that Gen Z talent is driving the success of all organizations today. I made it my business to launch and develop Gen Z careers for all the possibilities they offer and currently aren’t being seen. This means I work with Zoomers and the companies they work in to maximize the relationships that bottom-line results rely on. Generational brouhaha is an obstacle to that and I’m fanatical about knocking it out.
Why Gen Z?
It’s the youngest, largest of the four generations populating today’s workforce and whose impact will live longest. Gen Z includes my daughter.
How I got my talent development chops:
At my alma mater University of Nebraska-Lincoln— Went back as researcher, program developer, and inaugural resident mentor in the College of Journalism and Mass Communication’s Experience Lab.
At the small but mighty (in the arts world) TRG Arts where I created and led the firm’s first talent development program for colleagues and clients. For many of those clients like New York City Ballet, Chicago Symphony, Boston Ballet and Toronto Film Festival, I was the consultant who used their transactional data to earn more revenue.
What’s arts got to do with it?
Opportunities in the arts are fleeting. The field suffers down cycles first and hardest. You have to be flexible, resilient. Survival, much less success, means using every possible resource — most especially talent — for maximum impact. I don’t want the gifts of Gen Z to be any organization’s missed opportunity.
Proudest so far of:
Kept growing with the times…dancer to dance administrator, arts marketer to arts consultant and firm leadership, data-driven revenue results to data-driven talent and Gen Z opportunity development. Along the way, I married the handsome Russian dancer I met at the beginning. Together, we raised one terrific Gen Zer.
Go-to mantra for these times:
The best experiences in life are those with an element of motion in them. A flower in the breeze, hands passing bread at the dinner table, jumping at a concert, walking in nature, inhaling, exhaling, laughing, kissing, dancing, sharing, activating a dream. Life itself is always in motion, moving forward. Movement, in everything we do, creates flight to extraordinary places.
“Where was Keri when I was 25?!”
“Spring fosters community and motivates a team to deliver in an inclusive, exciting environment.”
“Brings out the absolute best in people around her.”
“Her measured pace calms me.”
“Asks great, creative questions.”
“Clarifies things that are messy.”
“Thoughtful. Brings a shine.”
An expert on growing multi-generational workplaces and on Generation Z’s persuasions, ignitors, inhibitors, habits and interests
